Guidelines for Advertisements 2022

On 10th June, 2022, the Central Consumer Protection Authority (CCPA) notified ‘Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’.

  • The Guidelines apply to advertisements published on all platforms including print, television, and digital platforms.

Objective

  • To curb misleading advertisements and protect the consumers, who may be exploited or affected by such advertisements.

About Guidelines

The Guidelines deal with the following issues:

  • General principles to ascertain what is a misleading advertisement
  • Conditions for bait advertisements
  • Prohibition of surrogate advertising
  • Guidelines for free claim advertisements
  • Conditions for advertisements targeting children or featuring children
  • Rules on disclaimers in advertisements
  • Due diligence and disclosure of material connection by ....
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