Determinants of Effective Persuasion

Determinants

• Establishing Credibility: Credibility is based on two things: the depth of your knowledge and the quality of your connections. Consider expanding your understanding of the topic through classes, courses, work experience, or by bringing in an outside knowledge source to support your claims if you feel you lack competence in the area you're trying to convince your team about.
• Finding Common Ground: Emphasizing the benefits that the people you are trying to persuade would experience is a fundamental to effective persuasion. You must have a solid understanding of the issues your audience encounters and their top concerns in order ....