Agriculture Minister Launches “The Saras Collection” on GeM Portal to Provide SHGs in Rural Areas

Recently, the Union Minister for Rural Development and Panchayati Raj and Agriculture and Farmers’ Welfare launched “The Saras Collection” on the Government e-Marketplace (GeM) portal.

The Saras Collection

  • It is a unique initiative of GeM and the Deen Dayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development which showcases daily utility products made by rural self-help groups (SHGs).
  • It aims to provide SHGs in rural areas with market access to Central and State Government buyers.
  • Under this initiative, the SHG sellers will be able to list their products in 5 product categories, namely handicrafts, handloom and textiles, office accessories, grocery ....
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