Government proposes Amendments to Consumer Protection (E-Commerce) Rules, 2020

On 21st June, 2021, the government issued a set of new draft Consumer Protection (E-commerce) Rules, 2020 that proposes to bar e-commerce companies from allowing any display or promotion of misleading advertisement on their platforms.

  • These Rules were first notified in July 2020 in exercise of powers conferred by Section 101(1) (zg) of the Consumer Protection Act, 2019.
  • The draft rules will apply to “all models of e-commerce, including marketplace and inventory models of e-commerce”.

Aim

  • To prevent unfair trade practices in e-commerce
  • To protect the interests of consumers and encourage free and fair competition in the market
  • To bring transparency in e-commerce ....
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