Punjab Agro Launches 'Punjab Kinnow'

The Punjab Agri Export Corporation recently launched the ‘Punjab Kinnow’ brand at the kinnow festival in Abohar.

Key Features

• This brand of kinnow, which is considered the ‘king fruit’ of Punjab, is also said to be “pesticide-free”. However, the kinnow is a year-long crop, often attacked by pests including mites at various stages, requiring several sprays of insecticide.
• This has been done along the lines of the region-specific branding of several other fruits like the ‘Nagpur orange’ (which even has a GI tag) and ‘Australian kiwi’. Punjab being the largest producer of kinnow in the country, such branding will attract more ....