​Surrogate Advertising

  • On 2nd August, 2024, the Union Health Ministry reached out to the Sports Authority of India (SAI) and the Board of Control for Cricket in India (BCCI) to implement measures that prevent surrogate advertising of tobacco and alcohol products by athletes.
  • Surrogate advertising is the strategy of advertising a product that cannot be advertised openly.
  • Advertisers instead create ads that help in building a brand, and often involve popular celebrities – all without naming the actual product that is being indirectly advertised.
  • In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003, ....
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