AI Washing
- Recently, some tech companies and startups have been found to falsely market themselves as using artificial intelligence (AI), a practice known as “AI washing.”
- AI washing is similar to “greenwashing,” where companies exaggerate their environmental friendliness to attract customers. It involves businesses claiming to use sophisticated AI when they are actually using less advanced technology.
- This deceptive promotional practice aims to capitalize on the growing interest in AI, making products or services appear more advanced and cutting-edge than they are.
- For businesses, AI washing can lead to overpaying for technology and services that do not deliver the expected benefits, failing to achieve operational ....
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