Surrogate Advertising
- On 2nd August, 2024, the Union Health Ministry reached out to the Sports Authority of India (SAI) and the Board of Control for Cricket in India (BCCI) to implement measures that prevent surrogate advertising of tobacco and alcohol products by athletes.
- Surrogate advertising is the strategy of advertising a product that cannot be advertised openly.
- Advertisers instead create ads that help in building a brand, and often involve popular celebrities – all without naming the actual product that is being indirectly advertised.
- In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003, ....
Do You Want to Read More?
Subscribe Now
To get access to detailed content
Already a Member? Login here
Take Annual Subscription and get the following Advantage
The annual members of the Civil Services Chronicle can read the monthly content of the magazine as well as the Chronicle magazine archives.
Readers can study all the material since 2018 of the Civil Services Chronicle monthly issue in the form of Chronicle magazine archives.
News Snippets
- 1 Asian Organisation of Supreme Audit Institutions (ASOSAI)
- 2 Core Programme
- 3 NCLAT
- 4 Public Account Committee (PAC)
- 5 National Test House (NTH)
- 6 e-Shram Portal
- 7 Quality Council of India (QCI)
- 8 State Finance Commission
- 9 44th General Assembly of the Olympic Council of Asia
- 10 BHASKAR Portal
