Greenwashing

It is a practice of misleading general public into believing that companies, sovereigns or civic administrators are doing more for the environment than they actually are.

  • It may involve making a product or policy seem more environmentally friendly or less damaging than it is in reality.
  • It is a term coined by environmentalist Jay Westerveld in 1986.

Forms of Greenwashing

  • Fibbing: It includes making environment claims that are simply false.
  • Vagueness: It includes purposely being non-specific about operations of materials.
  • Less Evils: It includes applying a green/do-good label to an environmentally-unfriendly products.
  • No Proof: It includes making an environment claim that cannot be ....
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Ecology & Environment