Social Media’s Impact on Politics (Online Campaigning)

Rationale

  • COVID 19 Pandemic: Due to the current pandemic and accompanying health hazards, the Election Commission set a time limit on physical rallies for recently held state elections, while allowing virtual campaigns through social media platforms.
  • Increasing Internet Penetration: The number of internet users in India has increased at an exponential rate over the previous five years, thus it was only natural to use the medium in the face of COVID-imposed restrictions.

Significance

  • Large Audience: With billions of users on social media platforms, the medium has risen to prominence as a key instrument in political campaigns.
  • Analytics: Politicians utilise social media ....
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Constitution, Polity & Governance