Mother Nature Campaign
- Apple has positioned itself as an environmental steward through its viral 'Mother Nature' campaign, earning praise for its commitment to sustainability.
- This move aligns with Apple's legacy of innovation, marketing excellence, and operational efficiency.
- Apple initiated environmental efforts earlier and more earnestly than its tech rivals, including Microsoft, Alphabet, Amazon, and Meta.
- Since 1994, Apple has operated a ‘green’ gadget-recycling programme.
- In 2005, the programme offered a discount on new iPods when customers swapped an old one at an Apple retail store.
- Apple must affirm the transgenerational fundamental rights and self-determination of peoples and species and natural ....
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