Urban Middle Class – Key to Transform India

Winner: Ashutosh Pujari

13 Lord Sinha Road, Kolkata

2500 years ago, in his theory of the Golden Mean, Aristotle extolled the virtue of avoiding the extremes. The middle class represents that golden mean in today’s socio-economic landscape with unique strengths, insights and challenges. Today, it is the urban middle class that is leading the transformation of India. However, scholars have found it difficult to define what it means to be part of the urban middle class.

The middle class makes up 28% of the total population of India and 79% of the total tax ....

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