Ethical Dimensions of Celebrity Endorsements

Celebrity endorsements raise ethical considerations such as authenticity, influence on consumer behaviour, and responsibility for promoted products. Ethical endorsements require transparency, truthful representation, and adherence to moral standards to ensure credibility and protect consumer interests.

Ethical Challenges of Celebrity Endorsements

• Misleading Advertising: Celebrities often endorse products without adequate knowledge of their efficacy, leading to misleading claims that can deceive consumers.
• Exploitation of Trust: Celebrities leverage their trust and popularity to promote products, potentially exploiting their fans' trust for commercial gain.
• Conflicts of Interest: Celebrities endorsing multiple products or services can create conflicts of interest, compromising the authenticity of their endorsements.
• Unethical Product Promotion: ....