Mpower Measures

  • Recently, the World Health Organisation (WHO) released a comprehensive report on tobacco control measures.
  • The report evaluates the progress made globally since the introduction of the MPOWER measures – a set of strategies developed by WHO to combat tobacco use and its detrimental effects on health.
  • In 2008, the WHO established MPOWER, a plan consisting of the six most important and effective tobacco control methods. The six MPOWER strategies include:
    • M: Monitor tobacco use and prevention policies
    • P: Protect people from tobacco smoke
    • O: Offer help to quit smoking
    • W: Warn about the dangers of tobacco
    • E: Enforce bans on tobacco advertising, promotion and sponsorship
    • ....
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