Uniform Code for Pharmaceutical Marketing Practices 2024
On 12th March, 2024, the Department of Pharmaceuticals, under the Ministry of Chemicals and Fertilizers, issued the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024.
More on UCPMP 2024
Permissible and Impermissible Activities
- UCPMP 2024 delineates permissible and impermissible activities for ethically promoting drugs and addressing complaints regarding unethical marketing practices by pharmaceutical companies.
Coverage
- It covers critical areas such as the conduct of medical representatives (‘MRs’), the provision of brand reminders and free samples, Continuing Medical Education (‘CME’), and relationships with Healthcare Professionals (‘HCPs’).
Brand Reminders
UCPMP 2024 permits brand reminders, categorized as follows:
- Informational and Educational Items: ....
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