Centre Promoting India as a global MICE Destination
The Central government is promoting India as a global MICE (Meetings, Incentives, Conferences, and Exhibitions) destination to showcase India’s MSME sector, traditional handicrafts, artisanal offerings, weavers and manufacturing prowess.
- MICE is an acronym for Meetings, Incentives, Conferences and Exhibitions.
- The main purpose of MICE events is to create a networking platform for business, industry, government, and academic communities and engage in meaningful conversations. Generally, they bring large groups together for a specific purpose.
- It is also known as the ‘Meetings industry’ or ‘Events industry’.
- MICE is a sub-segment of business travel, but it can also involve a leisure component.
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