IOA’s New Visual Identity To Celebrate 100 Years Of Participation In Olympic Games

To mark the 100th year of Indian participation in the Olympic Games the Indian Olympic Association (IOA) adopted a new visual identity (Logo).
India first participated at the Olympic Games in 1900, with a lone athlete (Norman Pritchard) winning two medals- both silver- in athletics. The nation first sent a team to the Summer Olympic Games in 1920, and has participated in every Summer Games since then.
The previous institutional logo which drew its inspiration from the ‘Star of India’ hat was adopted during the period of British Raj in the Indian subcontinent and has been used since the formation of the IOA till date.