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''Sahi Disha'' Campaign

  • 20 Mar 2021

  • The UNDP has launched ''Sahi Disha'' campaign to celebrate women's livelihoods and entrepreneurship in rural India.
  • The campaign highlights issues and hurdles that impact the opportunities for women in rural India to access jobs and livelihoods and establish enterprises that can help them become more self-reliant.
  • The Disha initiative, a five-year collaboration between UNDP and the IKEA Foundation, enabled one million women through skilling and counselling services to access job and livelihood opportunities across five states -- Delhi NCR, Haryana, Karnataka, Maharashtra and Telangana.
  • The initiative also provided psycho-social support to mentor and empower women in starting their own enterprises and in challenging gender stereotypes at home and in the community.