GI Mahotsav Being Organized To Sensitize IAS Probationers

• 03 Mar 2021

The Tribal Cooperative Marketing Development Federation Ltd (TRIFED), Ministry of Tribal Affairs, Government of India is organizing “GI Mahotsav” in collaboration with Lal Bahadur Shastri National Academy of Administration (LBSNAA), Mussoorie and Ministry of Culture, Government of India on 4th and 5th March 2021.

• More than 40 authorized sellers of identified GI products and tribal artisans will be participating and exhibiting their goods at this event which is being held in the premises of Lal Bahadur Shastri Academy of Administration (LBSNAA).

Aim of this Event

• The purpose of the GI Mahotsav is the exhibition and demonstration of the various GI products from across the country in a bid to increase the awareness of these products amongst the IAS probationers and sensitize them about the rich cultural heritage of India so that they can in-turn formulate policies that safeguard the interest of GI products in their region.
• The event will be a platform where the Officer Trainees can get to interact with these authorized producers and artisans and help in developing a production, branding, packaging and marketing plan for the different regions.

Other Initiatives

• TRIBES India outlet in LBSNAA: A TRIBES India outlet will be opened in LBSNAA, which will market and promote GI products.
• Launch of TRIFED Jackets: Another highlight of the event is the launch of TRIFED jackets made in the traditional geometric Ikat weaving style practised by the weavers from Pochampally.