Arth Ganga Model: Focusing on Sustainable Development

Recently, at the Stockholm World Water Week 2022, the Director General of the National Mission for Clean Ganga spoke about the Arth Ganga Model during his virtual keynote address. It is being developed into an economic model for sustainable river rejuvenation.

Verticals: Under Arth Ganga, the government is working on six verticals as follows:

1. Zero Budget Natural Farming involving chemical-free farming on 10 km on either side of the river, and the promotion of cow dung as fertilizer through the GOBARdhan scheme.
2. Monetization and Reuse of Sludge & Wastewater which seeks to reuse treated water for irrigation, industries and revenue generation for ....