Discuss the key provisions of Uttar Pradesh Digital Media Policy, 2024. Also identify the major challenges and opportunities arising due to the increasing use of digital media in the state.

Answer: ‘Uttar Pradesh Digital Media Policy, 2024’ was approved by the Uttar Pradesh Cabinet on August 27, 2024. The aim of this policy is to regulate content on various platforms including Facebook, X, Instagram and YouTube.

  • Apart from this, the policy also aims to create employment for local youth and digital startups.
  • Under this policy, the government will provide advertisements to eligible visual and digital media firms and 'influencers' active on popular social media platforms such as Facebook, Instagram and YouTube.
  • The new social media policy provides for strict punishment for those posting abusive/vulgar, obscene and anti-national content and financial rewards ....
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