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Ethical Issues Involved
- Manipulating Choices: use of a celebrity's credibility and trustworthiness to promote risky or unsafe products. For instance, athletes who advertise junk food or fizzy soft drinks. Due to the difficulty in verifying if the celebrity genuinely utilises these products, it may result in misleading behaviour.
- Supersede Expert Opinion: Due to their larger appeal and reach, celebrity endorsements can influence people more strongly than expert opinion, even when it is false.
- Tarnished Image: By portraying celebrities as only motivated by money or lacking in moral principles, such sponsorships also harm their reputations.
- Violation of Consumer Rights: Giving false information to ....
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