National Media Campaign for Department of Land
- 14 Aug 2023
On 11th august, 2023, Union Minister of Rural Development and Panchayati Raj inaugurated the National Media Campaign of the Department of Land Resources (DoLR) in New Delhi.
Key Points:
- Promoting Land Governance Initiatives: The campaign's objective is to inform the public about advancements in Land Governance and the Watershed Development Component (WDC) of Pradhan Mantri Krishi Sinchayi Yojana (PMKSY).
- Focus Areas: The initial phase of the campaign will highlight the National Generic Document Registration System (NGDRS), WDC-PMKSY, and the Cactus Project.
- Digital India Land Records Modernization Program (DILRMP): The DILRMP was launched in 2016 to achieve 100 percent financial assistance to State Governments for the computerization of Sub Registrar Offices (SROs) under the Digital India initiative.
- NGDRS Implementation: NGDRS offers a unified software solution for land registration across the nation, with provisions for state-specific customization.
- Achievement and Targets: 94 percent computerization of Sub Registrar Offices has been accomplished, and the goal is to achieve 100 percent by the following March. Manual document registration has transitioned to e-registration.
- Enhancing Public Participation: The national media campaign aims to amplify awareness of the Department's activities and encourage greater public engagement.
- Comprehensive Media Plan: The Media Plan includes various components such as Outdoor Media, Social Media, Bulk SMS, and Radio Jingle for the first phase of the campaign.
