India’s Soft Power

Soft Power in foreign policy is about winning the hearts and minds of people. It is a people-centric approach to foreign policy and helps in promoting links with countries and people around the globe. The soft power of a country is when its cultural assets become a subject of aspiration and admiration by the global community.

• Though it is a newly coined term, it has existed as a practise over centuries. In the globalized and interdependent world, cultural diplomacy is critical to national interest as a part of foreign policy. India has recognized the importance of Cultural Diplomacy as a part ....