Internet penetration is low in India - yet, in December 2018, 566 million users were online in India. Out of this - 493 million are regular users of the internet. (Source: Livemint).
At the end of 2019, this number has been estimated to grow to 351.4 million. (Source: Statista)
On average, Indian users spend 2.4 hours on social media a day (slightly below the global average of 2.5 hours a day). (Source: The Hindu)
290 million active social media users in India access social networks through their mobile devices.
86% of the total numbers of social media users engage in some form of activity ....
