Soft power is one of the key components of foreign policy in this age of mass communication, global trade and tourism. This soft power includes cultural factors, sharing the intellectual, artistic and spiritual culture of a country with the other nations of the world. Soft power is part of what we can perhaps better call “cultural diplomacy”, using culture to create a favorable foreign policy image for a country to expand its associations and its interests.
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Recent Developments Government links Pravasi Bharatiya Divas with Kumbh
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