BHARAT Campaign

On 12th July, 2023, the Ministry of Agriculture & Farmers Welfare has launched the BHARAT (Banks Heralding Accelerated Rural & Agriculture Transformation) campaign.

  • This campaign is part of the Agriculture Infrastructure Fund (AIF).

Key Points

  • Aim: To get active involvement and support of members of commercial Banks in the public and private sector, Regional Rural Banks, Small Finance Banks, NBFCs and select cooperative Banks in promoting the Scheme of Agriculture Infrastructure Fund.
  • Duration: It is a one month-long Campaign with a target of Rs 7200 crore.

Impact

  • Accelerating Rural and Agricultural Transformation: The campaign marks a significant step forward in accelerating rural ....
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