Marketing of Agricultural Produce

The marketing of agricultural produce involves all activities related to the distribution, promotion, and sale of farm products from producers to consumers or intermediaries, including processes such as storage, transportation, packaging, pricing, advertising, and market analysis.

Agricultural Marketing in India

  • The agricultural marketing in India is serviced through a network of 22,505 rural primary markets (RPMs) and 7190 wholesale markets set up under various state marketing legislations in the country.

Government Initiatives

  • Model Agricultural Produce and Livestock Marketing Act (APLM), 2017: It replaced the APMC Act, 2003. It aims for a unified agricultural market with a single license. It mandates ....
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