​Drip Pricing

  • On 5th May, 2024, the Centre warned about “drip pricing”, saying it can surprise consumers with “hidden charges” and advised them to seek assistance if they encounter such surges in charges on a product's MRP (maximum retail price).
  • Drip pricing is a marketing strategy where initially only a portion of a product or service’s total cost is shown.
  • The full price is disclosed progressively as the customer moves through the purchase process.
  • This strategy often involves concealing essential fees like taxes or booking fees, or excluding necessary add-ons such as internet access or amenities that are essential for the use of the ....
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