1. Home
  2. Current Affairs
  3. Current News
  4. Paalan 1000 Campaign, Parenting App to Focus on Child Health

Paalan 1000 Campaign, Parenting App to Focus on Child Health

  • 17 Aug 2022

On 16th August 2022, the Union Minister of State for Health Bharati Pravin Pawar virtually launched the Early Childhood Development Conclave, Paalan 1000 National Campaign, and Parenting App in Mumbai.

Paalan 1000 National Campaign

  • ‘Paalan 1000 - Journey of the First 1000 Days’, focuses on the cognitive developments of children in the first 2 years of its life.
  • The campaign is centered on the fact that the first 1000 days of a child's life is when a platform is established for its physical, mental, emotional, cognitive and social health.
  • Paalan 1000 combines early years coaching for parents, families and other caregivers with services designed to meet families’ basic needs. Infants and toddlers are shaped by their experiences – and those experiences are shaped by their caregivers. Caregivers are crucial for a strong start in the first years of life.
  • The programme is aligned the mission of the Rashtriya Bal Swasthya Karyakram (RBSK), emphasizing responsive care and focusing interventions on the first 1000 days.

Focus Area of PAALAN 1000

Cognitive development of children under 2 years is a major focus area of this PAALAN 1000.

It isfocused on the 6 principles:

  • Maximize Love,
  • Talk & Engage,
  • Explore through Movement and Play,
  • Read and Discuss Stories,
  • Mother’s Engagement with the Child while Breastfeeding, and
  • Managing Stress and Staying Calm.

PAALAN 1000 Parenting App

  • It will provide caregiver with practical advice on what they can do in their everyday routine and will help resolving the various doubts of parents and will direct our efforts in the development of child.

Fact Sheet: India has taken rapid strides in reducing child mortality since 2014 from 45 per 1000 live births to 35 per 1000 live births in 2019.