Marketing of Agricultural Produce: Mechanisms in Place

Marketing of agricultural produce refers to the process of planning, executing, and managing various activities involved in the distribution and sale of agricultural products, from the farmer's fields to the end consumers or intermediary buyers.

Major Marketing Mechanisms

Rural Primary Markets

  • Rural primary markets mainly comprise seasonal markets, commonly known as haats, shandies, painths, and fairs.
  • Despite the growth of permanent stores, these markets continue to play a crucial role in the rural economy as traditional trading hubs.
  • They facilitate the purchase of consumer goods and the sale of surplus agricultural and related commodities.

Secondary/ Assembly ....

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