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Ministry of Tourism Unveils 'Travel for LiFE' Cleanliness Campaign

  • 28 Sep 2023

On 27th Sept, the Ministry of Tourism introduced the innovative 'Travel for LiFE for Cleanliness Campaign' on World Tourism Day 2023 as part of the ongoing Swachhata Hi Seva Swachhata Pakhwada, marking a significant step towards India's commitment to cleanliness and environmental sustainability.

Key Points

  • Virtual Launch: The global launch of Travel for LiFE took place virtually at Bharat Mandapam, attended by international organizations, G20 delegates, industry leaders, and representatives from State Governments.
  • Nationwide Drive: The Travel for LiFE Campaign is a nationwide cleanliness drive planned at 108 tourist destinations across India, with a focus on eliminating single-use plastics and promoting eco-friendly alternatives.
  • Campaign Goals: The campaign aims to enhance garbage disposal, sanitation facilities, and eco-friendly practices, actively involving schools, colleges, and Yuva Tourism Clubs (YTC).
  • CPMS Cleanup: For Swachhata Hi Sewa (SHS), ASI identified 100 Centrally Protected Monuments and Sites (CPMS) and 55 site museums for comprehensive cleanliness activities, including the removal of SUP and non-biodegradable products.
  • Environmental Mission: Travel for LiFE is part of Mission LiFE, promoting actions for environmental conservation, biodiversity protection, economic development, and socio-cultural heritage preservation within tourism.