Saarthi Reference App

On 12th August, 2024, the Open Network for Digital Commerce (ONDC) launched the Saarthi reference app to enhance the inclusivity of digital commerce by enabling businesses to create multilingual buyer apps.

Key Points

Saarthi is a reference application that was developed by the Open Network for Digital Commerce (ONDC) to assist businesses in the process of developing their buyer-side applications that are highly customized.
The artificial intelligence-driven language translation tool known as Saarthi was developed in collaboration with Bhashini.
In addition to providing members in the network with a comprehensive architecture that enables smooth integration with ONDC, it also delivers expanded multilingual capabilities for a digital commerce experience that is more accessible.
According to Bhashini's objectives, the application will eventually be able to support all 22 languages.
Consequently, this means that businesses are able to provide customers with a buying experience that is both personalised and localised, removing barriers related to language and increasing accessibility for people all throughout India.
Saarthi's multilingual features, which include real-time translation, transliteration, and speech recognition, make it possible for enterprises to broaden their market reach. This, in turn, enables them to enter new regions and improve the number of customers they acquire.