Government Set to Launch INDIAsize

The much-anticipated INDIAsize initiative will soon be rolled out to create standardized body measurements tailored to Indian body types, Union Textiles Minister Giriraj Singh recently announced.

Key Points

Need for INDIAsize: Western sizes, currently used by international and domestic brands, often do not suit Indian body proportions, leading to fitting issues.
Objective of INDIAsize: The initiative, sanctioned by the Ministry of Textiles, aims to establish standard Indian body sizes, addressing the gap in apparel fit.
Introduction of VisioNxt: Alongside INDIAsize, VisioNxt, a platform combining AI and Emotional Intelligence for fashion trend forecasting, was launched to cater to India's diverse fashion needs.
Fashion Forecasting Revolution: India's entry into trend forecasting will reduce reliance on global agencies, offering local insights and blending the country's IT strength with fashion.