SC Directions to Prevent Misleading Claims

On 7th May 2024, the Supreme Court mandates advertisers to submit self-declarations to ensure they do not misrepresent products, while questioning the responsibility of endorsers in advertising.

Key Points

Supreme Court's Directive on Advertisements: The Supreme Court orders advertisers to submit self-declarations to prevent misrepresentation of products, aiming to protect consumers from misleading claims.
Responsibility of Endorsers: The court questions the accountability of endorsers, urging social media influencers, celebrities, and public figures to act responsibly and have adequate knowledge about the products they promote.
Procedures for Complaints: The Centre is directed to establish a specific procedure for consumers to file complaints against misleading advertisements, ensuring transparency in addressing grievances.
Withdrawal of AYUSH Ministry Letter: The Union government withdraws an AYUSH Ministry letter omitting Rule 170 of the Drugs and Cosmetics Rules, clarifying that the rule remains applicable.
Data on Complaints: The Ministry of Health is instructed to provide data on complaints related to misleading advertisements and misbranding of food and health products, stemming from a case involving Patanjali Ayurved.